Gatorade
Kendrick Lamar Case Study
Presenting him as a ‘person of interest’ to the Gatorade Creative Team
Result: Feature in a Gatorade Campaign
Gatorade Mashups
Art Director
Lead a team of 4 designers on the label design, Director of Commercial Photography, Brand Design Project Manager
Gatorade ID - DJ Khaled Exclusive Kit
Visual Identity Design Lead
Lead team of 3 designers on Visual Identity System and Logos, Designed all apparel
Electric Flash Limited Edition Label - Paige Beuckers
Art Director
Lead a team of 3 designers on label design, Designed Pro Athlete Garment, Brand Design Project Manager
Gfit - Areal Silk Photoshoot
Brand Photography
Art Director on Set
Fast Twitch Energy
TV and Digital Commercials
Creative Director
Brand Visuals, Art Direction, Brand Creative Director on Set
Visual Identity System
PENTA AWARD WINNER
Creative Director
Art Direction, Strategy, Brand Visual Identity System, Brand Book
Launch At Super Bowl LVII
SHORTY AWARD CONTENT WINNER
Creative Director
Brand Creative Director on the Ground, Super Bowl Media, Event, and Social Design
WNBA Limited Edition Label
SABRE AWARD FINALIST
Creative Director
Limited Edition Label Designer and Mini Campaign Creative Strategist
Muscle Milk
Muscle Milk Plant - Label Design
Art Director
Agency management, Insight Study on Design Strategy
Wilson Sporting Goods
Serena Williams
Retirement Racket Campaign
Lead Designer
Art Direction: Product Photography, Photo retouching.
Roger Federer
Retirement Pro Staff Campaign
Designer
Creative Strategy, Campaign Visual Identity System,
Instagram Camera Filter, REELs Video, Polaroid Film
Triniti Tennis Sleeve Packaging
Lead Designer
Packaging Design, Sub Brand Visual Identity System
YSL x Wilson
Product Graphic Designer
Co-Branding, Packaging
Romero Britto x Wilson
Lead Designer
Creative Strategy, Campaign Visual Identity System, Digital, Web Wireframe, UI, Photography
Freelance Design
The Creative Mentor
Host and Producer
Whatever it is, the way you tell your story online can make all the difference.
Good Peeps Brand VIS
Freelance Designer
Local Chicken Restaurant, Brand Identity, Visual System, Packaging
Personal Projects
AI and the Creative Process