Electric Flash

 Gatorade Limited Edition Label

Brief:

Create a stand out label for the 7 Eleven exclusive client. Label design should feature the Gatorade Bolt, be a full shrink bottle graphic, and should take extra consideration to how the Gatorade Bolt can come off of the pack and help support unique ways to market the special edition flavor and graphics. Pro Athlete Paige Beuckers will be the spokes person for this product.

What I Did:

I lead a team of 3 other designers to design the bottle label as well as any support materials for the Pro Athlete. With the Label my team and i leaned into lighting, and electricity to help illustrate the tart lemonaid flavor, and the energy needed to ignite a pro athlete. Our specialty bolt is a neon sign that we translated into a custom Rhineston hoodie. The first sideline hoodie of it’s kind with Gatorade Sideline Towels as the hood for the athlete.

Deliverables were both a bottle graphic, and accessories for the Pro Athlete to be featured in Social Video treatments.