AI and the Creative Process: A Personal Study.

As new AI tools are developing, I took it upon myself to learn how they work and how they will fit into the creative process. Below are assets that have been created with AI. I created a series of Songs and Album covers with AI. The album cover base image is all Midjourney and has only gotten me graphic design treatments.

I wanted to listen to and see how generative AI uses references to create new work. As I kept learning how to prompt AI and worked to make things feel genuinely human, I found that I could hear how the songs I built sounded like songs I know and how the imagery sometimes had original creators signatures faded over the corners of strange images I produced.

The ethics and proprietary points of AI are all up for discussion. As a creative leader, I cautiously look at this tool as something that can help cut production times, and get ideas on the page faster. However, when it comes to publishing and ownership, I think it’s a high risk tool. It’s a gray are.