Gatorade Mashups

Brief:

Gatorade is taking a note from our fans and mixing our two iconic flavors together for summer. Create a refreshing and youthful Limited Edition Sub-line visual identity for Gatorade Mashups. Needs to be able to facilitate ongoing summer Mashups where we will combine 2 iconic flavor mashups year over year.

What I Did:

I lead a team of 3 internal designers to build proof of concept for this visual identity. I had to present work through executive teams and get buy in on the project. Manages a budget, and had to support additional marketing needs for the launch.
Art directed photography, visual identity needs, file management, Brand book building, and internal/external partner education on new subline brand.