Fast Twitch TV Commercial

 Fast Twitch is a new energy drink brand from Gatorade and I was responsible for directing all brand visuals through all video assets built for TV and Web

Brief:

Create a commercial that can be scaled across television, social, and any other video formats that inform consumers about a new energy drink brand from Gatorade. Inform on the product feature and benefits through a mix of professional athletes, and ‘Joes and Janes’ in sport. It was important to tie Fast Twitch’s connection with the NFL into this TV spot as well.

What I did:

I was responsible for making our brand visual identity came to life through our commercial. I reviewed and approved story boards, advised on important color and visual elements to connect back to the new brand. I reviewed takes on set, and communicated with agency teams and the director to push visuals in an impactful way. I also reviewed multiple cuts of the commercial to ensure pacing was energetic, balanced, and clear in what we needed to communicate.

Year 2 Commercial - star athlete George Kittle, 49ers
Television and Digital commercial

Project done in collaboration with:
Brand Agency: Big Space Ship
Fast Twitch Brand Marketing Team
Gatorade Sports Marketing Team
Production Agency: DOMO
Director: Andre Stringer
Custom Audio: SAINt JHN

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