Creative Leader &
Award Winning Design

I am a professional creative thinker for major brands and corporations.

I am an award winning design leader with 12 years of industry experience. I specialize in Brand Design, Creative Strategy and Direction as well as Creative Mentorship. I build and maintain brands for large corporations, with a focus on brand identity systems. Currently I am a Brand Design Manager at Gatorade-Pepsico. I develop creative strategy and manage all brand graphics, internal design teams and external agency partners. I direct the build out of visual identity systems to bring brands to life across packaging, digital, television, print, and collaborative medias with in food and beverage as well as sports entertainment. I also pinpoint areas of weakness in brands visual integrity and build systems with in the business to fix these issues. They key to my success is collaborating with cross functional partners as well as living and breathing design.

When I am not busting my ass working for a large company I like to give my time back to the creative industry. I personally feel access to the creative industry is being kept from a lot of other voices and my forever goal is to break down as many barriers as possible for others to flavor our world with their perspective. I host and produce The Creative Mentor a project where my philosophy is that industry knowledge should be free for all to access. I connect and share knowledge to green designers through my podcast and tiktok channels. Keeping this knowledge free is also a major function of my portfolio site.

I volunteer with my local AIGA chapter often as a teacher and mentor.
I am engaged with my online presents to foster out of the box thinking and stay up to date with industry and observational truths.

I am a people first manager and I care a lot about our over all human experience as we solve problems through our creative industries.

Awards:

Penta Award for Packaging Design, Fast Twitch Energy - Winner

Shorty Award for Best Digital Post, Fast Twitch - Catches Lightning - Winner

Good Design Award - Packaging, Fast Twitch Energy Winner

SABRE Award for Corporate Initiative in Action - Finalist
Fast Twitch WNBA Came Changer Collection