Brand Design Leader & Mentor

I am a professional story teller for major brands and corporations.

I am an award nominated design leader with 11 years of industry experience. I specialize in Brand Design, Creative Direction and Creative Mentorship. I build and maintain brands for large corporations, with a focus on brand identity systems. Currently I am a Brand Design Manager at Gatorade and am Creative Director of Fast Twitch Energy at Pepsico. I develop creative strategy and manage all brand graphics, internal design teams and external agency partners. I direct the build out of visual identity systems to bring brands to life across packaging, digital, motion, television, print, and collaborative medias with in food and beverage as well as sports entertainment. I also pinpoint areas of weakness in brands visual integrity and build systems with in the business to fix these issues. They key to my success is collaborating with cross functional partners as well as living and breathing design.

When I am not busting my ass working for a large company I like to give my time back to the creative industry. I personally feel access to the creative industry is being kept from a lot of other people and my forever goal is to break down as many barriers as possible for others to tell their stories. I created a personal project called The Creative Mentor where my philosophy is that industry knowledge should be free. I connect and share knowledge to green designers through my podcast and tiktok channels. Keeping this knowledge free is also a major function of my portfolio site.

I volunteer with my local AIGA chapter often as a teacher and mentor.

If I’m going to work on it, it’s going to get done right.

Awards:

Penta Award for Packaging Design, Fast Twitch Energy - Winner

SABRE Award for Corporate Initiative in Action - Finalist
Fast Twitch WNBA Came Changer Collection

Shorty Award for Best Digital Post, Fast Twitch - Catches Lightning - Winner

“Since the pandemic hit, the #1 demand I have for my companies are people that can take the concept of the business and tell a story about it — produce a video, do really rich photography… to plaster all over social media to sell product direct to customer.” - Kevin O’Leary