WNBA - All Star Collection
Fast Twitch Energy created a limited edition label to celebrate our female athletes for the All Star game in Vegas over the summer.
BRIEF:
Create a loud and energetic moment for the WNBA All Star Game in Las Vegas. Find ways to drive product education and engagement. Create a moment to support our relationship with the WNBA and push forward the Women in Sport fanfare being experienced around this event.
WHAT I DID:
In collaboration with the OMD Agency I championed the limited offer Fast Twitch Label. I felt very passionate about creating a stand out label that celebrates our female athletes. At the time, women’s sports were creating noise in the digital space demanding more visibility and equal pay. To support this and to create a moment in sport, I felt this label would push the brief requirement. I personally executed final design of all 3 labels.
Kahleah Copper drinking her custom Fast Twitch label on the court of the All Star Game - the brand did not ask her to do this - she just loved it.
RESULTS
53 media placements total
735 million impressions, 22% more than our goal of 600 million.
483K Social Media impressions
15k engagements
30,000 bottles sampled in 3 days.
Personal Note:
I championed this label design because it aligned with my personal beliefs with in equity and sport as a female. I was beyond thrilled when Kahleah felt so connected to this project, We felt very connected through the whole process and that was so special to me. To impact her story with this label goes beyond anything I could have imagined for this project and this label design is one I am so personally proud of.
Project Done in Collaboration With:
Fast Twitch Brand Marketing Team
Gatorade Sports Marketing Team
OMD Agency
Paragon Agency
ICF Next Agency
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