Gatorade’s First Outside of Sport Collaboration

Brief:

This is the first time Gatorade as a brand has collaborated with a celebrity that is not an athlete, but embodies the attitude of an athlete. Create a kit that celebrated DJ Khaled, and how he connects to the Gatorade Brand Voice. Must design a hoodie, Gx bottle, and towel, as well as the box kit that these times come in.

What I Did:

In collaboration with 3 other designs, I lead the apparel design of the collaboration logo as well as the hoodie. We created a co branded “We The Best” logo with the Gatorade bolt. We used this theme through the collection to show the clear connection on DJ Khaled’s brand with the Gatorade brand. This collection was for Members Only to promote the new Gatorade.com launch.