Brief:

Create a tennis can label that centers Wilson’s equity brand mark with that of St. Laurent. Please be mindful that this should tie to the exclusive collection they are launching at Roland Garros together. Create high end, brand minded designs that marry Wilson with Saint Laurent for our debut year at the French Open as the Official Ball of sport.

What I Did:

I was the lead graphic designer responsible for all product graphics on the project. I considered current design trends in the luxury and high-fashion space, Saint Laurent’s brand guide, and fashion styling. I created multiple design paths to tie to the brand strategies, presented my work, and ultimately oversaw the print completion of the label design.

Wilson Sporting Goods Co. is the exclusive owner of all intellectual property rights including all copyrights, trademarks, designs, trade secrets, ideas, inventions, concepts, discoveries, work of authorship, compilations, specifications, methods and know-how contained on the present page, No reproduction, use or disclosure to third parties of such content is permitted without the express written consent of Wilson Sporting Goods Co.