The Brief:

Create a visual brand system and identity for the new restaurant Good Peeps. The design should feel modern, and stand out from other chicken restaurants. Brand tone needs to feel light-hearted, interested in quality ingredients, and have a casual community vibe. The demographic for this restaurant is older millennials.

What I Did:

I created all visual identity systems, executed all designs, and helped with creative strategy. I took extra care to design built-in guide systems that are easy for a small team to manage, and provide all creative working files in an easy-to-use template.