Acme Corporation CPG Campaign: Ai Case Study

AI Ideation integration.
Self initiated project.

Brief:
Create a visual campaign around acme products from warner bros. Looney Tunes utilizing new ai tools. Objective is to explore how to integrate ai tools into concept ideation at the crossroads of content and creation.

Part 1: Product Design

Create Acme products using Mockups found on Adobe Stock. Design them genuinely and without AI.

  • Elbow Grease

  • Dynamite Matches

  • Iron Bird Seed

 
 

Part 2: Ai Prompting

From there Create campaign visuals using Ai models to create genuine renders of the Loony Toon characters of Wile E. Cyote and The Road Runner. These renders should build a refernce for a real rendering professional to follow.

Generate a desert road holding reference image @Birdseed, mid day, clear weather and dirt road. Integrat image @RoadRunner so that lighting, texture, surface reflections, shadow cast, and perspective match the desert environment perfectly. @RoadRunner should have realistic textures and feathers of a bird.

Generate a 3 dimensional version of @CyoteTNT with realistic depth, cinematic studio lighting, and a clean designated space for a commercial product placement in the bottom right corner.

Generate @CyoteTNT full of TNT and make the whole room look exploded with billowing grey ash, floating debris, and thick dust particles suspended in the air, have the subject heavily covered in black soot and grime with only their wide, panicked eyes showing through clearly

Generate an enviornment in the American west where @ElbowGrease is on a paved road, with a slick of oil going across the road. It should be in the shadow of a canton during mid day, with clear weather. Place the product as heroic for a commercial advertising photo. Integrate @WileE.CoyoteFallSketch into the image with matching fur texture, desert lighting, and color grading, seamlessly blending the character into the desert highway scene.

Part 3: Banner Ads

Once the concept renders are compelte, create mock up banner ads to show products in context with the Loony Toon characters to illustrate in world ads that can be seen in any ‘movie world’ built for the future.

All product packaging was designed by myself - a human.

All Product renders are from mock ups downloaded off Adobe Stock, and executed by myself - a human.

All Loony Tune renders were generated by Vicom Ai.

AI Technology Disclosure: The images in this project were generated using the Vizcom AI model. This generative rendering tool was utilized as a digital engine to calculate and output material textures, surface finishes, and environmental lighting

Intellectual Property Notice: All depicted characters, including Bugs Bunny, Wile E. Coyote, and all associated Looney Tunes names, likenesses, and indicia, are the exclusive trademarks and copyrights of Warner Bros. Discovery.

Usage & Fair Use Statement: This imagery is entirely non-commercial. It was generated strictly as an illustrative subject for an educational case study exploring AI design pipelines. This non-profit implementation constitutes a fair use of copyrighted material under Section 107 of the U.S. Copyright Act.