Gfit Photoshoot

Brief:
create striking imagery that will re-energize the Gfit look and feel, and give some fanfare around the label redesign. Should feel strong but soft, and cater to a more feminine audience.

What I Did:
I was responsible for running this section of the brand shoot, focusing on bodies and their relationship to the Gfit product. Women had to showcase how physically strong they were, with the grace and strength exhibited by the product. Leaning into the aerial silks dancing profession we leaned into these every day athlete to show off Gfit.