The Meaning:
A tradition of the World Cup is fun and engaging ways to announce the futbol squad. Cultural references, key figureheads of state, humble calls to the people of a nation, etc. These media pieces represent what each nation brings to the world stage.
With the United States being one of the host countries in North America, it’s important to make an impactful statement during that moment.
The High-Level Idea:
We parodied the film Rocky IV’s “Living in America” music video by James Brown. As we travel through the video, , we’re building up to a potluck. All of the people we’re meeting through our video, American singers, talents of America, key figures, fans, and our star player roster, are ‘conga line’ dancing to
“The world’s biggest potluck, grab a plate and join in on the fun, you’re invited to the world's melting pot here in America”.
The Details
The opening shot is of the most well-known futbol player in America. Open with Messi.
Messi is on a stage that’s exposing he’s on a Las Vegas stage and is the center of the show.
We continue our ‘American reveal’ of Vegas, with other symbols and costume presents.
The audience is captive in the Vegas Sphere. We cut in through the crowed to reveal noteworthy Americans, favorite visitors, and other key identifiable figures.
This point is the official reveal of when the Squad Roster for the United States begins. From here we veer off of the shot for shot reference of the music video, and we reveal the full roster
Messi is a robust symbol that both addresses some tensions the United States holds with the sport of futbol, and the status of the sport in the country.
As he looks around he realizes how ‘American’ his environment is and we start to see iconic things from our country.
The role of James Brown is Bruno Mars, as he covers “Living in America”
Note worthy guest cameo could be Michelle Obama and Gearoge W. Bush.
use this song section for your reveal
Messi is about to retire, has had the biggest brand collaboration with Apple, and many others. He is the opening bridge for the World Cup stage in the United States.
Vegas is a huge destination for sport, and it’s got our glitz and glam we’re so famous for. A town of chance.
The band is an impactful set of American cameos, through celebrity or musician
The role of Uncle Sam is Flavor Flav, America’s hype man, and biggest Olympic Supporter.
use this song section for your reveal