Wilson Sporting Goods Athlete Photoshoot
During the Indian Wells Tennis Tournament, Wilson Sporting Goods Tennis would have a brand-specific photoshoot. The Design team would prepare by creating mood boards, shot lists, and a run-of-show to capture over 15 Professional Roster Athletes. With an outsourced production crew, my team of in-house photographers and designers would execute these photo assets while simultaneously turning into a social media content engine event where Wilso spoke to Tennis culture, giving aspiring players and those interested in the sport a glimpse into our professional brand side of executing great brand work.
My Role:
was to capture content live on the ground of our photoshoot event and post to the Wilson Tennis social media accounts and Instagram. Coordinating with one other marketing correspondent, we covered over 12 photography stations, giving viewers and followers a real-time look at Wilson’s brand, capturing its beloved athletes for new product launch support through the year.
These images were captured in app on Instagram.
Photography and Video Captured by Myself and Alex Ritter
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