Wireframing - Sustainable Racket
For a special Earth Day initiative, Wilson released 422 ‘Naked’ tennis rackets to call attention to harmful materials used in the sport. This project had a tight turnaround and my main responsibility was to wireframe the product landing page, product description page, blog, and email communications. I also had to work with limited photography to tell this story, and come up with a look and feel with my team on the fly.
I laid out the structure in FIGMA and had the copy writer drop in copy. I then worked on look and feel, organized over all imagery and refined the consumer journey through the respective pages.
Overall creating for mobile was most important and I needed to balance story telling elements with CTA to purchase, as well as educate the consumer on the companies sustainable initiatives with out compromising performance, and the partnered effort that each purchase would plant 2500 trees, up to 1million trees with Tentree.
With a mix of stock nature photography that was edited to match the look of the racket beauty photography provided, my team and I created a cohesive and beautiful look to the campaign that I brought to the product landing pages.
Final Wireframes:
Below is a gallery of final wireframes for Landing page, Product Description Page, and Email Design.
All Graphics shown on this page were executed by Myself
All campaign copy written by Kevin Granato
Product Photography by Nicole Gazzano
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