Brand Designer and Mentor in Chicago Illinois.

“Since the pandemic hit, the #1 demand I have for my companies are people that can take the concept of the business and tell a story about it — produce a video, do really rich photography… to plaster all over social media to sell product direct to customer.” - Kevin O’Leary

I am a professional story teller.

I am a designer with 10 years of industry experience. I specialize in Brand Design, Art Direction and Creative Mentorship. I build and maintain brands for large corporations, with a focus on digital media. Currently I am the Brand Design Lead at Gatorade, I Creative Direct Fast Twitch Energy at Pepsico. I develop creative strategy and oversee graphics that increase organic social media metrics, I direct the build out of visual identity systems to bring brands to life across packaging, digital, motion, print, and collaborative medias with in food and beverage as well as sports entertainment. I also pinpoint areas of weakness in brands visual integrity and build systems with in the business to fix these issues. They key to my success is collaborating with cross functional partners as well as as living and breathing design.

When I am not busting my ass working for a large company I like to give my time back to the creative industry. I personally feel access to the creative industry is being kept from a lot of other people and my forever goal is to break down as many barriers as possible for others. I created a personal project called The Creative Mentor where my philosophy is that industry knowledge should be free. I connect and share knowledge to green designers through my podcast and tiktok channels. Keeping this knowledge free is a major function of my portfolio site.

I also volunteer with my local AIGA chapter often.

If I’m going to work on it, it’s going to get done right.