Photography Art Direction

The following photography was at my art direction. This entailed me setting up studio time and directing Wilson photographers in the studio per the needs of my brief. Wile the photographers set up all lighting and general photography logistics, I direction the compositions of the shots per my needs for promotional banners, ever green marketing materials and on brief messaging needs. I was ‘on set’ and building these compositions with the photographer, or providing detailed go-bys or sketches for them to follow.




Promotional Web Banners

These are all for various promotions that were formatted across Wilson.com banners, Partner Etialer websites, and Social Media Channels.



F^2 Apparel

Wilson’s limited edition apparel line meant to be worn on court and off court. I took a lot of care to have variations for Wilson’s website, their partner etialer sites, and a comprehensive eblast for the lifestyle store that you can vew more on below.

Wilson Number One Seeds

After Art Directing the photoshoot for various digital assets, below are the banners made to promote Wilson’s Number One On Tour equipment.

The Ultra POWER Deal

This was a promotion that ran on Wilson.com, Wilson’s E-tailer partner sites, and across their Social Media channels such as Twitter, Facebook and Instagram.

Deck The Courts 2018 Christmas Promotion. 12 days, multiple products, 12 deals.

This appeared on Wilson.com as an exclusive offer through the month of December.

Eblasts

As a freelancer one of my first tasks was taking on the monthly Select Eblasts for racket sports. I would receive copy and put the text together with the appropriate imagery. I would then make the mock up templates for the digital team and organize and send the individual images for implementation.

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