Holiday Customs Toolkit
After following art direction from the corporate Art Director, I directed the Photoshoot of the flat lay for the products below for the Racket Sports Business Unit promotion for Custom Rackets for the Holiday season. I then created digital web banners and social assets from the photos taken.
Promotional Web Banners
These are all for various promotions that were formatted across Wilson.com banners, Partner Etialer websites, and Social Media Channels.
Deck The Courts 2018 Christmas Promotion. 12 days, multiple products, 12 deals.
This appeared on Wilson.com as an exclusive offer through the month of December.
The Ultra POWER Deal
This was a promotion that ran on Wilson.com, Wilson’s E-tailer partner sites, and across their Social Media channels such as Twitter, Facebook and Instagram.
As an initiative to be more present in the Paddleball space these were Evergreen banners posted across Wilson’s E-tailer partner sites to showcase Wilson Performance Paddles.
As a freelancer one of my first tasks was taking on the monthly Select Eblasts for racket sports. I would receive copy and put the text together with the appropriate imagery. I would then make the mock up templates for the digital team and organize and send the individual images for implementation.