The following are all sell sheets used for both consumer and insider selling. Typically 8.5x11 and some appear in various publications.
Most of these sell sheets also had to serve as teaser ads for products, I always enjoyed giving direction for the main visual to create a more enticing photo for a customer to walk away with an interesting, well designed, well branded sheet over a technical straight forward sheet. I always wanted to make these necessary sell in tools more creative.
Another sheet that always needs to be made is the ‘which product do I need’ sell sheet. This can both be consumer facing, and internal facing. I always liked to give it a touch of life style if I could as I feel being able to see one’s self in the choosing of a product is a key component of going through with making a choice.