Personal Pilates by Liz is a pilates studio I work with in a lot of ways. I create the branding, built and currently maintain a squarespace site for the business, provide original artwork and paint murals for and in this business, as well as design apparel, business cards, and print marketing materials for this business. Also, this business belongs to my Mom. Together we have invested a lot of love into her small but successful studio.
I'm sure you've noticed this weird horse animal all over the Personal Pilates collateral, it's a donkey and it's called "The Weird Ass". I created the Weird Ass for the purpose of using puns, and for having an icon to connect the concept that it was never meant to be a perfect athlete. Liz's approach to pilates is that it's for everyone, and a lot of people are intimidated to start pilates in fear of not being fit or flexible enough. The "Pilates Ass" invites clients not to worry. She is an icon that is used through out Liz's studio through framed images of actual pilates poses as well as 2 murals in her studio, and on all of her official Personal Pilates by Liz merch!