Damaged Kids Logo


Damaged Kids was a streetwear brand I cofounded in 2015. It used streetwear culture as a means of challenging the wearer to face mental illness within the younger demographics. “Damaged Kids” was meant to be a platform to encourage anyone who may be dealing with anxiety, depression, fear, and other trials hushed by society to embrace these parts of being human and to persevere through the trials of life. This brand was meant to give back to the community by having a percentage of the proceeds of every garment sale go to resources to make mental health tools more accessible to teens and young adults.

Damaged Kids Flat Lay 1 unisex
Damaged Kids Flat Lay 2 unisex
Damaged Kids Flat Lay 3 female

I was Operations Manager as well as one of the Apparel Designers for Damaged Kids. I researched and ordered product from vendors, factored the pricing for each garment, sewed in our custom clothing tags, as well as learned how to 3d print our hang tags. I also designed our main letter logo, and our icon Stoked Skull. I had to consider how to merge rough street elements, within the punk music scene, and suicide and mental illness. I drew inspiration from art history of the American Tattoo style, as well as the skater culture.

 

 
Damaged Kids logo sketch process
 

Damaged Kids was funded through a Go Fund Me campaign. Once we achieved our financial goal we printed 4 designs. Damaged Kids gained enough of a following where we moved the company to Los Angeles California. We wanted to do this to learn how to grow a brand, seek mentors, as well as be in the heart of the US manufacturing district of Downtown Los Angeles.

Social Media Page

Facebook Run During the Campaign.

Damaged Kids Design Look Book Shot

GoFundMe Page

Campaign outline and Fundrasing 

Damaged Kids Logo Look Book Shot
Damaged Kids Vector Design
Damaged Kids Stoked Skull Sticker Shot