Super Bowl LVII
Fast Twitch Energy launched at Super Bowl LVII and I was responsible for all brand visual direction for this project.
Brief:
Create a loud and energetic debut for the product launch. Find ways to drive education on the product, as well as engagement. Create a space that is striking, and tells the story of Fast Twitch and its relationship with the NFL and facilitates content creators, athletes, and media to create branded content all through Super Bowl Weekend.
What I Did:
With my marketing partners, we directed a team of 4 agencies. My role as Brand Design Manager was to direct all brand visuals, listen to and award pitches for agencies, and feasible concepts. I directed and approved and at times designed apparel give aways for VIP guests. I directed and approved all visuals, and graphics for the space. I also had to oversee build out of the space during Super Bowl LVII and direct all photography during the event. This included product, event, social influencer, athlete and celebrity photography.
Event Space
Athlete, Celebrity, and Influencer Photography
DK Metcalf, Sea Hawks
Stefon Diggs, Buffalo Bills
George Kittle, 49ers wearing our custom Fast Twitch Letterman Jacket
Stefon Diggs and Influencer Cash Nasty
Kahleah Copper, with Influencers Lolo, and Steph
George Kittle, with his “Kittle-bell”
Kahleah Copper, Chicago Sky
Results
Generated 10.98 Million organic impressions with over 242k engagements
Generated pre-Super Bowl hype with 8.67 Billion views on hashtag video views on Tiktok.
Grew Instagram following by 69%
Grew Twitter following by 59%
Grew Tiktok following by 97%
78.5 Million organic video views across all platforms
642k engagements across all platforms
Created a Viral moment that gathered 54.8 Million video views, 260 Million impressions with paid support.
200+ Stories with over 24.5 Billion earned media impressions
104,820 bottles sampled at the Super Bowl.
Project Done in collaboration with:
Fast Twitch Marketing, PR, and Sports Marketing Teams: Adam Jackson/Sarah Lespesa/Teresa Richter/Kareem Rassas/Molly Coyle/Rachel Feldman/Kyle Grote
Big Space Ship Agency
Noun Agency
OMD Agency
Paragon Agency
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